01
Advisory
Lightweight support for founders, product leaders, or design managers.
- — Strategic guidance
- — Stakeholder alignment
- — Design reviews
Design Leadership
Fractional Design Leadership for Product Teams
Senior design leadership for startups, scaleups, and product organisations that need clarity, direction, and execution without hiring a full-time design executive.
01Who I help
Teams that need senior direction
- — Startups without senior design leadership
- — Scaleups with growing UX complexity
- — Product teams struggling with direction
- — Organisations exploring AI opportunities
- — Teams carrying UX debt
- — Design teams needing coaching or structure
02Problems I solve
Common challenges I address
- — Product lacks clarity
- — Design team lacks direction
- — UX quality is inconsistent
- — AI ideas are unclear or poorly defined
- — Design systems are fragmented
- — Product and engineering are misaligned
- — Discovery is weak or missing
- — Teams are shipping outputs without outcomes
03Engagement models
How we can work together
02
Fractional Head of Design
Ongoing leadership across product strategy, design quality, team coaching, and stakeholder alignment.
- — Team structure and rituals
- — Product and UX strategy
- — Design quality bar
03
Project Leadership
Focused support for a specific initiative — AI product concept, design system, product redesign, or UX strategy.
- — Defined scope and timeline
- — Cross-functional leadership
- — Deliverable outcomes
04
Team Coaching
Support for designers, design managers, and cross-functional product teams.
- — 1:1 coaching
- — Workshop facilitation
- — Skill development
04How I work
A clear, outcome-focused process
01
Diagnose
02
Align
03
Prioritise
04
Execute
05
Measure
Need senior design leadership without a full-time hire?
Book a conversation to explore how fractional design leadership can help your team.